Does everyone love your food? Do you create mouth-watering dishes that have people talking? Then starting a catering business may be just the breakthrough you needed. Why would a creative person like you who has that kind of talent work for someone else? This is the time to channel all your vigor and ideas into something you really love. Being your own boss can be challenging but running your own catering business will give you the opportunity of a lifetime. The only boundaries that are placed on you are those you place on yourself.
The catering business provides service for small or large parties, weddings, or even private dinner parties. A corporate event such as conferences, meetings, employee morale boosters, and grand openings looks for the services of a catering business.
The most important part of running any business is gaining clients. The ideal thing to do is to hire a sales person with a great personality in the catering business. If you are not the sales type and you are dealing with different clients including corporate executives, party planners, and nervous brides a sale person may very well be accommodating. The main ingredient to close the sale is to convince the client that the occasion will be memorable, the food will be presented appealingly and served quickly and discreetly. Networking with similar business will prove well to create a referral network to increase business. Successful caterers introduce themselves to other people and businesses that are involved in party and event planning as well. Good business in which to network are bridal boutiques, pastry chefs, wedding planners, florists, party supply, card and shop keepers.
Build a relationship with these businesses. Make sure they have your business cards and brochures. Check in with them often by dropping in with some tasty desserts or some hors d’oeuvres. They will remember you for that and may even result in some referrals. Create sales letters and brochure and send them to corporate offices requesting an appointment to talk about your services.
Follow it up with a phone call. Your accomplishment with catering will be directly linked to the strength of your planning, and the execution of that plan. Thirty percent in the catering business is food while the rest goes to delivery, transporting the food, lining up rental equipment, and juggling personnel. You will need to understand exactly, in writing, what your client wants, and deliver that in a way that reflects upon the client positively. Your organizational skills really count here.
To succeed in this business you must prioritize the tasks and devote your best effort to completing each task successfully. Show enthusiasm, discipline, and always aim to keep the clients happy. Have patience and understanding at all times to make the best out of any situation.