Online Home Business Information Overload

When starting an internet online business it seems there is just so much information to digest. For most people this becomes overwhelming and causes them to believe they will never be able to get started in the online business.

The “experts” do not help. It seems that once you start looking at internet businesses your email inbox is filled to bursting point everyday. Usually these emails are offering a “one time only” special secret which will make you a fortune.

This makes it very difficult to remain focused on what you want to achieve. Because you are constantly distracted by the latest “unique previously unreleased” method of making your fortune with an online business. So let us look at some structured methods you need to apply before you get going.

First and probably most obvious is what product you will sell. This is normally referred to as your Niche. You need to spend some time on this and you need to understand your product inside out. If you don’t really believe in your product you will not convince anyone to buy it.

Will you sell digital products (reports, books, training videos etc.) or will you sell store type products (this can include anything you like) Will you hold inventory (stock) or will you use a dropship supplier. Dropshipping is where the supplier sends the product directly to your client on your behalf. This means you do not require holding any inventory.

Or you could choose to become an affiliate. An affiliate simply put, is a salesperson who sells products for other companies. Once a sale is completed the affiliate gets a commission. The commission can be substantial 50-70% is common.

If you are just starting out the affiliate route is probably the easiest. Being an affiliate means you do not even need a website and can get started straight away. It is a good way to get the money coming in whilst you develop your long term business strategy. You just simply send clients directly to the landing page of your affiliate company and once they buy you get paid.

To make money long term and to build a business with some value, you will need to eventually have your own website. You want to capture the details of your clients. You can use this information in the future to promote other products and make extra sales.

This information should be enough to get you thinking in the right direction. In my next article I will cover: GETTING TRAFFIC, GETTING SALES, OUTSOURCING, RUNNING YOUR BUSINESS DAY TO DAY.

The Importance of Comprehensive Business Information Services

Imagine this situation, you have been staffed with the responsibility of performing due diligence for your organization. Where do you start? What types of research will you need to perform? What type of public record verifications will you need to conduct to protect your brand’s value?
Business information can take many forms. An organization’s ability to access information can be a critical component to having an ability to mitigate fraudulent patterns. Knowing the individuals and organizations you are doing business with is essential.
The Need for Due Diligence:

Consider the risk of potential exposure during the most simple of business transactions. To help mitigate exposure companies must rely on a series of public record sources. Today’s business world occurs in a fast pace environment. There is a strong need to have a complete due diligence solution that is flexible enough to keep pace with the fast demand for information. Below is an example of on demand due diligence services for domestic and international searches:

– Lawsuits

– Judgments

– UCC Filings

– Watch List Searches

– Media Publication Searches

– Bankruptcy Records

– Tax Liens
Comprehensive business information research involves a variety of channels. Information can be acquired through several types of searches and verification methods. Consider the need for credentials verification. Verification can occur against a variety of individual and organizational credentials including:

– Professional Licenses

– Insurance

– Corporate Status

– Diversity Status

– Business Locations

– Sanctions
Another type of verification is identity verification. Companies focused on performing identity verification will want to be conscious of the following types of verifications:

– Social Security Verification

– DOB Verification

– Address Verification

– Business Tax ID

– Business Affiliations

– Watch List Review
Creating a Complete Due Diligence Solution:

Due Diligence is about having access to the right information when you need it. If you need to find public records, or perform an id authentication then you’ll need to turn to a variety of public record sources. In the fast paced environment of today’s business world having access to single platform can significantly decrease the time needed conducting due diligence. Here’s how a complete due diligence solution works.

– Critical documents are retrieved by document retrieval specialists from courthouses (federal, state and county) and Secretary of State Searches relative to bankruptcies, lawsuits, liens, judgments and more.

– The above searches are combined with supplemental information such as corporate entity verification, watch list searches, media publication searches and UCC filing searches.
Information to Make Well Informed Decisions:

When information is able to be gathered under a single platform the ability to make well informed decisions becomes easier. Spending the time to individually perform the searches discussed in this text can be time consuming and expensive to implement. By looking to outsource the research process and integrate the results under a single platform you are performing the needed due diligence with increased speed and efficiency. More important by reaching out to a team of nationally trained document retrieval specialists you are allowing your organization to leverage the skill set and effectiveness of a dedicated staff that can provide you with the on demand public record searches that are essential to your organizations need to verify information about the individuals and organizations you are conducting business with.

Keep Your Business Information Quiet: Loose Lips Sink Companies

We have this idea that computer hackers are ingeniously bright people. We hear stories, true or otherwise, as to how they seem to finagle valuable information from us, using the most sophisticated social engineering techniques. In reality, they often use such tricky questions as, “I’m calling from the IT Department. We’re doing some system checks on your T-3 line. I’ll need to reprogram your current password with a new one. You’re using the one that’s all letters, right?”

And so we dutifully comply with what seems to be a reasonable and logical request from some resident authority figure who surely has our best interests in mind. Often within minutes, we will reveal confidential company or personal information, over the phone, or through an email reply to a complete stranger who talks or writes a good line.

Reading all this and reflecting on your own sense of eternal security vigilance, you’ll swear that you’d never give out a byte of confidential or important data, over the phone, across cyberspace, or even face-to-face. Your motto is: “Hang me up by my thumbs for a week and I still wouldn’t even tell you my first name.”

And all this may be true when you believe the information requester may be a wolf in sheep’s leggings, but how about when the asker-to-be is from your local or national news media? Are you still tight-lipped and careful, or do you get caught up in the glow of the First Amendment’s pad and pen, the video camera, or the microphone? It’s hard for even savvy security professionals not to spill some beans when faced with the often flattering request for information and a chance to demonstrate subject matter expertise.

But just as loose lips sink ships, the desire to provide information to the media must be measured by the impact, or more accurately, the harms a few words or figures can betray.

Several years ago, the Business section of the Orange County (Calif.) Register, featured a two-page photo spread on the history of the Southland Corporation’s reason for being: the 7-11 store. Along with a history of the Big Gulp business, the piece featured an interview with Anaheim 7-11 franchisee Herb Domeño, owner of nine stores, including the site at Katella and Harbor. For those not familiar with southern California real estate, this prime property is directly adjacent to an Enchanted Kingdom knows as Disneyland.

Back then, Mr. Domeño’s stone’s throw-to-Disneyland convenience store boasted the highest sales volume in the country – an average of $3 million per year, clearly above the national sales-per-store average of about $1.3 million per year.

Taking out our trusty calculators, we could have determined that, give or take some up or down days in the boom-boom 1990’s, Mr. Domeño’s enterprise took in about $8,000 per day.

And how did we discern this figure? It’s easy to uncover, especially when the $3 million sales amount is featured boldly in the photo caption of Mr. Domeño in his cash-cow store. (By the way, the new national sales record for one 7-11 convenience store belongs to the folks running the show in Southampton, NY.

So what has the Orange County Register just told every enterprising convenience store robber who can read? This place is full of cash and even if they aren’t cleaning up like they did before Disneyland closed a nearby parking lot to make room for its California Adventure addition, Mr. Stickup Artist has to believe it’s worth a shot.

Even if the daily revenue figure is adjusted for slow days and customers who pay with debit or credit cards, it’s still a substantial amount of cash that is either on the premises or being moved, via some safe means we hope, to the bank.

In times of organizational crisis, it’s wise to have a designated member of the executive team speak to the print or TV media. This person will have the training, experience, and savvy to say the right things, at the right times. News gatherers, on the other hand, won’t always seek out your Director of Corporate Communications (or similarly-titled representative). If they want the juicy details, any gossip, or the “inside story,” they might go to any executive or manager they can find, or worse, to an employee, who gives an opinion as if it was a fact.

In a perfect world, the security professional would also be part of the discussion and review of any press release, placed article, or editorial coming from the organization that has any security-related content. “Facts and figures” statements tossed out like: “Our security system is so sophisticated it only takes one guard per eight-hour shift to operate it,” or “Our jewelry store revenues have never been higher” might be great PR, but they can turn your business into a new target, by people or groups who never considered it as one before.

If you’re tasked with speaking to a media member about any aspect of your business operations or performance, choose your words carefully. Use the technique every politician is trained in from birth: bridging. Bridging simply requires you to “bridge over” to the question you want to answer versus the question you’re asked.

This approach works best when you’re asked the question you don’t really want to answer, i.e. Reporter: “Isn’t it true that your firm’s movement to stricter access control has created a `prison camp environment’ for your employees and customers?” Security Professional: “As you know, our approach has always been to put the safety and security needs of our people and our customers first. As such, we believe in creating the best working environment possible…”

Get the idea? You don’t answer a direct, confrontive question with a direct, assertive answer on point. You vary the response to make sure you cover your points, not theirs.
When in doubt, choose to be bland, especially with any information that hints of having a financial, proprietary, or trade-secret connection. “We’ve got a good handle on our inventory” sounds so much better than, “We’ve got a ton of expensive stuff laying around our warehouse.”

The old adage all publicity is good publicity has its exceptions. Better for people to read about your firm and have to make assumptions about your security, than to know too much detail.